The benefits of attending trade shows and exhibitions

The benefits of attending a trade show are numerous.  If you are planning to promote your products or services, joining an exhibition or a trade show is a wise decision.   

Whether you are a wholesaler, manufacturer, distributor, customer, retailers, and or drop shippers, you cannot just ignore the importance of attending a trade show because you can get numerous resources and opportunities in a single event.

This includes getting potential customers, information on the most in-demand products, current pricing, and other market opportunities.  In short, you can get all the information about the products, customers, and competitors in just one roof.  More so, you can get wide exposure of the market because every business man related to the industry is present and looking for the best deals for their business.

The following are just a few of the wide array of benefits when attending these kinds of events.

Wide exposure

Attending a trade show will increase your exposure to your respective industry.  This is beneficial in the sense that it can help increase your company’s awareness with regards to your product offerings and services.  You can get a lot of direct contacts by just attending the exhibition.  By following up with these contacts, you can convert them to leads and then into long-term customers.  It also creates favorable impression among the attendees particularly that you personally visited them for the event.

Further Sales Lead

You can also be more competitive in the sense that you can get further sales leads.  As a sales person, it is your responsibility to transform the prospect to customers.  Through the exhibitions, you can increase our client based which will in turn enhance your sales.

Face to Face interaction

According to experts, the main purpose of attending exhibitions or trade shows is to gain personal interaction among the prospective clients.  You cannot get this medium of interaction by simply using online B2B sites, and other promotional medium.  Your personal interaction and presence can help you to get direct feedback regarding for your products and services.  You can also answer on the spot any questions that prospective customers might ask about your company.

Survey Latest market Trends

Attending the trade show will work as a survey for you to know the latest market trends in your industry.  You will be able to know the viability of your products and services as well.  If you are new into the market, you will be able to learn the techniques on how to penetrate the market, identify the needs, visibility and its potentiality.  You can also know the appropriate marketing strategy to use in your respective industry.

Written By: Aileen R. Billones, Marketing Executive, Macina LLC